The zeroproof.one journal.

Long-form analysis, producer portraits, European NoLo market trends, sober culture and the philosophy of drinking without alcohol. A rigorous editorial view on a category redefining the pleasure of the drink.

Featured

New · 22 Jun 2026

What Is Prebiotic Soda? Olipop, Poppi and the Gut-Health Boom, Decoded

Analysis · zeroproof.one editorial
New · 17 Jun 2026

Is Non-Alcoholic Beer Good for Your Gut? What the Science Actually Says

Analysis · zeroproof.one editorial
15 Jun 2026

Alcohol-Free Sparkling Wine and Champagne Alternatives in 2026: The Premium Wave

Analysis · zeroproof.one editorial
12 Jun 2026

Celebrity Zero-Proof Brands in 2026: Which Ones Actually Deliver?

Analysis · zeroproof.one editorial
10 Jun 2026

Probiotic Non-Alcoholic Beer, Explained: Does "Gut-Health Beer" Actually Work?

Analysis · zeroproof.one editorial
8 Jun 2026

Non-Alcoholic Beer at the 2026 World Cup: Why Every Major Brewer Went Zero

Analysis · zeroproof.one editorial
New · 5 Jun 2026

Is Non-Alcoholic Beer Actually a Good Recovery Drink?

Analysis · zeroproof.one editorial
3 Jun 2026

Does Alcohol Cause Cancer? The Warning Labels That Keep Getting Delayed

Analysis · zeroproof.one editorial
1 Jun 2026

What Is Hop Water? Beer's Aroma With Zero of Everything Else

Explainer · zeroproof.one editorial
29 May 2026

Bar.on: The Leuven Start-up Rebuilding Non-Alcoholic Beer From the Molecule Up

Analysis · zeroproof.one editorial
27 May 2026

Why Spain Quietly Became Europe's Non-Alcoholic Beer Superpower: Inside the 25 Percent Share

Analysis · zeroproof.one editorial
25 May 2026

Soft Clubbing and Coffee Raves: How Sober Nightlife Quietly Took Over Europe in 2026

Analysis · zeroproof.one editorial
22 May 2026

Zebra Striping: What It Is, Where It Came From, and Why Bartenders Quietly Love It

Analysis · zeroproof.one editorial
18 May 2026

Italy's Dealcoholization Ban Just Ended: What Changes for European Zero-Proof Wine in 2026

Analysis · zeroproof.one editorial
13 May 2026

Is 0.0 % Wine Still Wine in the EU? The 2026 Labeling Rules, Plain English

Analysis · zeroproof.one editorial
8 May 2026

The NA IPA Boom: Why 2026 Is Hop-Forward Zero-Proof's Breakout Year

Analysis · zeroproof.one editorial